Brand
GhostProxies provides brand identity details and branding materials for limited use in media.
The GhostProxies brand must not be used for endorsement without explicit written permission.
Assets
Logo
The GhostProxies logo is a minimalist ghost shape that resembles a modular computer chip.
It must always be centered and textless in either black-on-white or white-on-black.
The 3 lines each represent a bar within a benchmarking chart to convey impactful computational efficiency gains.
The connecting arc line represents an embedded computing conduit that transforms results from inefficiency to peak efficiency.
Identity
GhostProxies and William Stafford Parsons are intertwined deeply and personified with the William the Wraith mascot illustration as seen on the GhostProxies homepage.
The "ghost" aspect conveys that GhostProxies provides computational randomness innovation as an "eternal" and "invisible" component of critical computing infrastructure.
The "proxies" aspect conveys that GhostProxies provides modular, universal software "conduits" that permanently replace less-efficient components for substantial efficiency gains.
The essence of the bold GhostProxies brand presence is minimalist, non-redundant brevity combined with disruptive, dominant technical results that speak for themselves.
Name
The GhostProxies brand name must always be displayed exactly as GhostProxies.
Font
All fonts used on the GhostProxies website are default system fonts.
To remain consistent with the GhostProxies standard of never compromising quality for speed, font styling is refined for a premium look without the overhead of loading a premium font.